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Which of the following is a responsibility of an insurance agent for the applicant and insured?

  1. To maximize personal profits

  2. To treat applicants and insureds ethically

  3. To prioritize the insurer's interests above all

  4. To make unverified endorsements

The correct answer is: To treat applicants and insureds ethically

An insurance agent holds a fundamental responsibility to treat applicants and insureds ethically. This ethical obligation is crucial as it establishes trust and integrity in the agent-client relationship. An insurance agent must provide accurate information, fully disclose all relevant details, and offer products that genuinely fit the needs of the client. Ethical treatment fosters a transparent environment where clients feel valued and respected, which is paramount in the insurance industry where clients may be making significant financial decisions based on that guidance. Those responsibilities help ensure compliance with regulations and contribute to the overall reputation of the insurance profession. In contrast, prioritizing personal profits or the insurer’s interests could undermine this trust and lead to conflicts of interest. Making unverified endorsements can mislead clients and may violate ethical standards as well. By focusing on ethical treatment, the agent effectively protects the well-being of the clients, supporting their interests and ultimately leading to better outcomes for all parties involved.